Pop-Tarts

(1) The Challenge: Playing the role of Spotify’s Digital Sales Manager, the task was pursuing Pop-Tarts to buy advertising on the platform by proposing a creative media idea.

(3) Spotify Programmatic Advertisement

  • Interests: Sports, Video Gaming

  • Device: All Spotify-compatible (gaming consoles even!)

  • Format: Audio & Visual Layer

  • Placement: Automatic - streaming music and podcasts

  • Genres: Rap/hip-Hop, RnB

  • Tone: Empowering, Energetic, Intense

  • Activities & Setting: Afternoon/Evening, Gaming, Sport

  • Podcast Topics: Hobbies & Interests, Video Gaming

The media idea I am proposing is bringing a seamless ad experience to life that captivates the audience’s hunger for online “bite-sized” achievements before chasing life goals offline. I am proposing an upbeat brand jingle that rhymes the word “tart” with “dart”, “card” “chart”, “heart” encapsulating the act of winning in a catchy and memorable way.

(2) The Insight: The insight I arrived at is that the brand’s target audience indulges in the act of winning.

as likely as the average US population to thrive as the center of attention
as likely as the average US population to identify as gaming enthusiasts

(4) The Creative

% more likely than the average US population to spend 2-5 hours gaming
% consume gaming videos on social media