believe it is because of my mother’s love for fairytales that I have always been fascinated by the power of stories and how the invitation to a different reality can impact our emotions, thoughts, and actions. From an early age I instinctively started following the footsteps of creativity and storytelling, writing scripts, directing plays for school, learning music instruments, writing my own books and song lyrics.

I hold a BSc in psychology from the National Kapodistrian University of Athens. Through my thesis on the psychoanalytic relationship between individuals and their mobile phones, I explored how unconscious drives shape our interaction with technology — insights and observations extremely valuable when it comes to deciphering consumer behavior.

My academic background was further refined with executive educational courses such as “The Art of Music Production” by Berklee College and “Strategic Communications in Society” by LSE.

In February 2025, I released my first studio album in streaming platforms, a project which enabled me to actively navigate the world of media and content creation as the captain of the ship. Strategy, psychology and creative expression meet proudly at the intersection of advertising.