GLADYS HAITIAN KITCHEN
The Situation: Help a new food truck start-up find its place in the market, shape its media presence and establish its creative identity.
The Start-up’s Profile : With a mission to unite people through shared experiences, the food truck will be bringing flavorful, homemade Haitian dishes to Syracuse community.
The Creatives: A Poster (1) & Introductory Social Media Video (2)
The Market Insight: A new area has been carved for communal eating/dining moments: festivals, events, pop-ups, entertainment environments. So, the mobility of a food truck is an inherent structural advantage.
The Media Insight: Social media and menu pictures play a crucial role in food discovery.
By announcing the event the truck is headed to next, the poster turns local event rotation into an open invitation for discovery and trial.